Employee Spotlight: Dave Patrikios, Creative Manager

What do you do at Line 6? I have a great job, I’m the Creative Manager. My main responsibility is making sure all of our marketing and advertising supports the Line 6 brand. Line 6 takes its brand very seriously. Whenever someone comes in contact with Line 6 through our website, product packaging, magazine ads, […]

Self-titled: A Quick Look at Rock and Roll Self-referentialism

As musicians, our enthusiasm for our music can be absolute. We lie awake at night pondering everything from band names to CD art to our guitar rigs. We are forced to re-read pages of books and magazines because a single word or phrase can launch our imaginations into endless loops of music-induced orbit. Not easily […]