7 Essential Steps to Creating Your First Cover Band Marketing Plan – Part 2

1. Be Clear About Who Your Audience Is & What It Wants Intuitively, we think that by trying to appeal to as many people as possible we’ll get more bookings. In reality, the opposite is often true. Appeal to everyone and the chances are you’re actually appealing to no one in particular. It’s therefore a […]

7 Essential Steps to Creating Your First Cover Band Marketing Plan – Part 5

7. Create an Amazing Experience for Your Client (So They Can’t Wait to Tell the World About You) It’s important to understand that your client is taken on a journey when they book you. If you think that just by putting on a great show and rockin’ their party it’s enough, then think again. They […]

7 Essential Steps to Creating Your First Cover Band Marketing Plan – Part 1

It was Theodore Roosevelt that said “if you build it, they will come.” Now I’m not one to tell the 26th President of the USA whether he was right or wrong about that. But the world was a very different place in the early 1900s. If you’re Starbucks, then yes, there’s a good chance that […]

7 Essential Steps to Creating Your First Cover Band Marketing Plan – Part 4

5. Create a Promo Showreel That’s an Advert For Your Band This could be first on the list, as over the last three to five years video has become one of the key components in any cover band’s marketing arsenal. The cost to produce top-notch video has come down massively in the last few years. […]

7 Essential Steps to Creating Your First Cover Band Marketing Plan – Part 3

3. Produce Up to 7 Audio Tracks That Best Represent What You Do Choose your tracks carefully as they communicate to your prospective client the breadth of repertoire you can perform. Even a glance at a list of these tracks should tell the story of your band and what you can deliver. Remember that you […]