Feb 24, 2011 Line 6 General
Posted by Line6DP
What do you do at Line 6?
I have a great job, I’m the Creative Manager. My main responsibility is making sure all of our marketing and advertising supports the Line 6 brand.
Line 6 takes its brand very seriously. Whenever someone comes in contact with Line 6 through our website, product packaging, magazine ads, emails or other ways, it’s really important to us that our excitement about our gear and our passion for making music are instantly recognizable. So I work with the creative team to choose the right photography, graphic design, writing style and other creative elements to make sure that everything we do reinforces who we are and what we believe in.
How did you come to work at Line 6?
I moved to Los Angeles from New York about four years ago and immediately started posting my resume everywhere I could. After a few months of hunting for any writing or music-related jobs I could find, I got a call from Line 6 Human Resources asking if I wanted to interview for an open marketing copywriter position. It sounded like the perfect gig for me – writing about gear, blogging about music and interviewing artists. Wait, I get to escape the New York winters and do this job? Ok, I’m in.
What has been one memorable project or experience at Line 6?
There have been a lot of memorable projects and experiences for me at Line 6. But the thing I like the most is that we’re always trying to top ourselves. For example, our amp modeling is always evolving, our digital wireless technology is breaking new ground and our new tube amps like DT50™ are some of the most innovative ever. This dedication keeps my team on its toes and inspires us to produce creative work as cool as our gear.
Tell us about your band/group?
I play guitar in a band called the Checkout Girls. We play Replacements/Teenage Fanclub/Tom Petty/Wilco-inspired rock. The four of us are ex-touring musicians from the East Coast who found each other in LA. We released an EP last year that got some local airplay and helped us get shows with some cool local bands.
What do you enjoy about playing live?
Everything. I love entertaining people, playing loud and having fun. My favorite live bands always play like it’s their last night on earth, which I think really translates to the audience, so that’s what I try to do.
What Line 6 gear do you use playing live and how do you use it?
We use a lot of Line 6 gear. I play a Spider® IV 120 amp with an FBV Shortboard™ MkII foot controller, an M13 Stompbox Modeler and an EX-1™ expression pedal. The amp stays set to a user preset of the Class A amp model with a little plate reverb.
The FBV is off to the side with a one-button footswitch plugged into its external expression pedal input. This activates the amp’s volume control that I use as a boost. (“Off” is set to 70% for the rhythm volume and “On” is set to 100% for the lead volume. At 100%, the amp’s 10″ Celestion® speakers produce incredible speaker compression.)
The M13 gets a workout because every song has different effects. Screamer distortion stays on most of the time and then I’ll add Smart Harmony in different keys and intervals, Tape Echo, Auto-volume Delay, Dimension chorus, the Weeper Wah and a few others.
We like Line 6 gear because the tones are good and also consistent, which is really important when you’re running and gunning like we are. We don’t always get a soundcheck so nothing beats tossing your gear on stage, hitting Preset A, and you’re ready to rock.
How has playing live helped you with what you do at Line 6?
A big part of my job is making sure that we talk about our gear in ways that make sense to other musicians. For example, when I’m describing a Relay digital wireless system and the benefit of a stage free of cable clutter, it’s authentic. Also, by playing live I’m constantly meeting new musicians, hearing their stories and learning what’s important to them. And that’s what it’s all about – making sure musicians have the gear they need to make their music.